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Archive for April, 2009

You liked InDesignProxy? Meet Soxy!

Thursday, April 30th, 2009

You have a Macintosh. You handle files from in various formats, created with a range of versions. So you have more than one version of Adobe Illustrator, or more than one version of InDesign, and maybe a few different versions of QuarkXPress installed.

You double-click a file, edit and save. Gaah! You’ve just accidentally saved the document into a newer format. Know the feeling? Then Soxy will be for you.

We’re close to releasing the first beta version of Soxy (short for Son of InDesignProxy).

Soxy does everything InDesignProxy does, and more – in addition to Adobe InDesign, it also supports Adobe Illustrator (so it knows how to launch Illustrator CS3 instead of Illustrator CS4 when double-clicking an Illustrator CS3 document, for example), QuarkXPress, and PDF, and we’ll be gradually adding other formats as time passes.

Simply tell the Finder to open all .pdf, .ai, .indd,… files with Soxy instead of with their ‘native’ app, and Soxy will take care of the rest; it will analyze each file as it is double-clicked, and then automatically forward it to the proper application.

Once Soxy is released, we’ll be selling it for US$19.00. For people who download and test the beta we’ll set a ‘beta price’ of US$14.00.

Watch this space – we’ll announce when the beta is ready for download here!

We’re also trying to gauge demand for ‘Soxy for Windows‘ – if you have a need for this, or any other thoughts or ideas about Soxy, or what additional file formats we should add, let us know at marketing@rorohiko.com

P.S. We’ve also added support for InDesign SDK/C++ software developers who have both debug and release versions of InDesign installed – don’t you hate it when you double click an .indd file and InDesign CS4 Debug launches?

Sponsoring the InDesign Seminar Tour

Saturday, April 11th, 2009

InDesign fits in a wide range of workflows because it has a massive amount of functionality. You’re probably only using a small fraction of what’s available, and that’s just fine.

Yet there are quite a few less obvious features that are key to using InDesign efficiently.

How can you unleash your creative genius if you are missing out on those features?

idseminar125x125That’s where the InDesign Seminar Tour comes in – the lucky few who live close enough to San Francisco, Seattle, LA, Boston, Minneapolis, NYC and Philadelphia can take a shortcut! Spend a day listening to the experts to learn all you need to know to use InDesign efficiently.

Rorohiko Ltd. is sponsoring the InDesign Seminar Tour; we’ll be giving away free software – and there are other goodies to be had as well!

Click here for more info!

No ads, no spam – use RSS!

Wednesday, April 1st, 2009

I wanted to highlight one of the company policies we have here at Rorohiko – it’s our ‘no ads, no spam’ internet policy.

No ads means: you won’t see any Google (or similar) ads on our site. That is a conscious decision on our part.

Our web site is pretty well ranked and could potentially generate a fair bit of advertising income, but we decided against that. We think that when you come to visit our web site, you don’t want to be dazzled by all kinds of ads. On our web site, all you find is information by us, from us, for you. Concentrated info, so to speak, not watered down with irrelevant advertising.

No spam means: we don’t send out any bulk e-mails. We actually do have a fairly large list of e-mail addresses of people who registered on our message board or our e-commerce server. We don’t intend to mis-use these e-mails. The idea is that when you want information about us, you can decide that for yourself, and visit our web site.

So, how can you stay informed about what we do, without having to check our web page all the time?

RSS to the rescue! Most modern browsers allow you to subscribe to an RSS feed. Often, an RSS icon is shown somewhere in the URL area of your browser for any ’subscribable’ URL.

An RSS feed is kind of a special URL that will auto-update in your browser as new material becomes available on our web site. Simply subscribe your favorite RSS reader to http://www.rorohiko.com and that should do the trick.

Some mail programs also have RSS subscription features. You simply add the RSS feed to your browser or your mail program – and you will instantly be notified when we have something new on our web site.

That way, we give you the control over how much or how little you want to hear from us – you decide whether or not to add the RSS feed.

I dug up some interesting URLs with more info about how to use RSS below:

Apple Mail:
http://docs.info.apple.com/article.html?path=Mail/3.0/en/15170.html

Safari:

http://docs.info.apple.com/article.html?path=Safari/3.0/en/9328.html

http://docs.info.apple.com/article.html?path=Safari/3.0/en/9348.html

Mozilla Firefox:
http://kb.mozillazine.org/RSS:_Live_Bookmarks_overview_(Firefox)

Mozilla Thunderbird:
http://kb.mozillazine.org/Thunderbird_:_FAQs_:_RSS_Basics

Microsoft Internet Explorer:
http://www.microsoft.com/windows/rss/default.mspx