Does your workflow include a lot of manual tasks?

Custom Workflow Software

We target creative people and prepress on one hand, and software developers and I.T. people on the other hand – see below.

Are You Involved With Creative Design or Prepress?

Copy-pasting hundreds of text snippets. Placing hundreds of images. Applying some complex conditional formatting to text. Opening and re-saving hundreds of files.

We have an offer you cannot refuse. You can try our automation and customization services on a real, useful project of your own choosing, without cost or risk.

If you want to embark on an automation project with us, we won’t ask for any up-front payment. We will provide an estimated cost to completion, based on the information at hand, so you can budget it in.

Then we’ll build the software, and allow you to use it and test it, in production. No limitations – it’ll be the real thing, in real life.

You will only get an invoice from us after our work has had a chance to prove itself, and you’re happy with the result. If you’re not happy, then there is no cost to you.

To keep things manageable, larger projects are divvied up into smaller sub-projects.

To see whether you could benefit from an automation project, here’s an exercise you must go through.

Estimate the cost associated with various repetitious, mindless tasks. It does not need to be accurate – all you need is a rough estimate.

For example, estimate the number of work-hours spent on a specific recurring task, and multiply that with your average hourly employee cost. That should include gross wages, but don’t forget to also add in all other office expenses. Scale that value to a yearly cost.

Estimate the yearly human error rate and multiply that with the average cost of fixing such errors (reprinting, rerunning an ad,…).

Add all these up.

This value might be higher than you would have expected – and that’s where we come in.

If your estimated yearly cost for any particular task is higher than roughly US$5,000 – that’s roughly US$20 a day, we can probably help you.

E-mail us on [email protected]!

Are You Involved With Software Development?

Estimate the cost of spending some non-productive months learning how to automate complex programs like Adobe InDesign. That also involves factoring in the cost of unanticipated delays.

We can reduce the length of the ‘up-ramp’, and help software developers to hit the ground running. For projects under time pressure, we also provide extra resources to help respect deadlines.

E-mail us on [email protected]!

Target Customers

  • Creative designers. We automate repetitive, boring tasks without stifling creativity
  • Production/Prepress departments. We reduce the need to fix up problem-jobs
  • Software developers. We get you up to speed in record time, through training and code reviews. We can help if you are looking to get a better understanding of software development around programs like InDesign, InDesign Server, QuarkXPress®, Acrobat, Photoshop,…
  • Software development teams. We offer extra expert resources when needed.

We aim to design or help design solutions that are as simple as possible, but no simpler.

Ease of use, flexibility, feasibility, maintainablity, and pragmatism are core to our designs.

Our long experience allows us sit with our customer and work out an efficient plan of attack and overall design that gradually improves efficiency without disrupting any existing workflow. We work out small, incremental automatizations that eventually all fit together into an optimized, customized workflow.

We can provide ample references of past and current projects we have helped with, both in the U.S.A. and in Europe – e-mail us on [email protected] for a list of reference contacts.

To showcase our mindset, we have also a fair number of small tools available for download on our web site. Many of them are free. We urge you to try them out, have a play with them. Click here to dive into our collection.

We find that once people start using our freebies, they often find it hard to imagine how they lived without them.

Also of interest: we have people that are fluent in English, French, and Dutch, and get by in German, which comes in handy as we target the European market.


We are New Zealand-based, but our main customer base is in Europe and in the U.S. We regularly provide on-site software developer training for organizations in the US, Europe, Australia, Asia.

PO Box 57143, Mana
Porirua 5247
New Zealand

Tel: +64 4 233 0586
US Tel: +1 (408) 786-5864
Fax: +64 4 233 0589

Sales – price quotes:

[email protected]

Consultancy & Developer training

[email protected]

Software Support (both for our free and our commercial products):

[email protected]
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Public Relations/press info:

[email protected]